Luxury mattress maker Springtek recently approached us to create an animated explainer video for a new product launch.
This new product is a memory foam mattress called Euro Top Luxe.
Since this was going to be a customer-facing B2C explainer video, we knew we had to highlight the following:
- The USPs of Euro Top Luxe Mattress: Since the mattress market is highly competitive, we wanted to make sure the video leaves no stone unturned in convincing the end-user that this mattress is a no-brainer choice.
- Behind the scenes engineering: USPs must be backed by a convincing demonstration of the design and engineering which went behind, creating a perfect mattress for everyone.
After hours of brainstorming and execution by our Creative Director Siddharth Goenka, we came up with the following explainer video for Springtek’s new product. (Do check it out for yourself if you are in the consumer business space)
PS: Springtek uses this explainer video on the product page of their e-commerce website. And it has helped them improve their conversion rates.